The Hels Project
An expert’s guide to SEO and blogging

An expert’s guide to SEO and blogging


Terms like SEO and DA are mentioned a lot in blogging, and so I thought I’d put together a (hopefully!) helpful guide…
A weekend in Brussels

A weekend in Brussels


I spent this weekend in Brussels with my friend Hannah. We chose to visit Brussels as it meant we could get the Eurostar, which we felt maximised .

Maternity lookbook

Lifestyle Pregnancy

Dressing for pregnancy is a funny thing. On one hand, I was excited that I got to buy a whole new wardrobe, on the other I was a bit distressed that I would a) therefore have to spend .

Keep it positive

Lifestyle Mental Health Pregnancy

I promise this is a happy post, not a big moan, so just bear with me! I had one of those days this weekend where I felt like everything was just too much. Every part of me was hurting; .

The home stretch

Mental Health Pregnancy

It’s finally here, the third trimester, the “home stretch” as all my pregnancy books call it. There’s just over 10 weeks to go until Cabbage is here, and it’s all getting extremely .

Interview: MinaLima

Daily life Lifestyle

Showcasing 15 years worth of award-winning, creative collaborative work, the House of MinaLima opened its doors at the beginning of this month. MinaLima is the design studio of .

A very pregnant summer


So…being pregnant in hot weather is fun. Really…really…fun. Who doesn’t love swollen ankles, hot flushes and watching other people enjoy a cold glass of wine on a .

My Brilliant Friend – Elena Ferrante

Book Club

Poignant, intense and beautifully written, My Brilliant Friend is written by Italian author Elena Ferrante. First published in 2012, it has been translated by Ann Goldstein.

All the little things: May days

Daily life Lifestyle

I can’t believe it’s the first of June today! This year is flying by… May was a pretty busy month, but a really lovely one. While there were some occasions that were bigger than .

Babymoon lookbook

Lifestyle Pregnancy

Finding maternity clothes that I feel good in is something I’ve found quite difficult throughout my pregnancy. I’ve found that bodycon clothes are infinitely better than .

Babymoon in Portugal

Lifestyle Pregnancy Travel

Since I found out we were having a little one, going on a babymoon was something I really wanted to do. I thought it would be really good for Sam and I to go away for a few days, just .

Summer days in South East London

Daily life Lifestyle

What’s not to love about summer? Lazy afternoons in the park with friends, holidays – abroad and at home, trips to the beach and gorgeous summer clothes. I can’t lie, heat + .

The Throwaway Children – Diney Costeloe

Book Club

The Throwaway Children (Diney Costeloe, 2015) caught my eye when I was looking for something new to read. I love books set in the war, and although this was set just after, a key focus .